Client: Swarmcheck
This hand-drawn style animation was created to promote Swarmcheck's innovative service, which uses AI-assisted technology to enhance decision-making by combining the reasoning of multiple individuals. The animation adheres to Swarmcheck's brand identity, incorporating their color scheme and drawing inspiration from their brand book icons for all illustrations.
The animation is structured into two main sections. The first section depicts a practical scenario where Swarmcheck's tool can be applied—a city hall gathering opinions from citizens to make informed, collective decisions. The second section demonstrates the functionality of the Swarmcheck application, highlighting its user-friendly interface and process for fostering collective intelligence.
Additionally, the animation includes custom-designed sequences for Swarmcheck's logo, featured in the opening and closing scenes to ensure a cohesive brand presence. The pacing of the animation is carefully synchronized with calm, rhythmic music, creating an engaging and visually harmonious experience.
This project effectively communicates Swarmcheck's mission of enabling better decisions through collective intelligence, blending storytelling, brand consistency, and technical animation expertise.
