Client: Field of Dialogue Foundation
Supported by: European Climate Foundation
Supported by: European Climate Foundation
This project involved the design of a comprehensive report summarizing research on the effectiveness of anti-climate narratives and their impact on shaping public opinion about climate change in Poland. The report addresses the emerging phenomenon of climate negationism, which no longer denies the existence of climate change or its human causes, but rather questions the urgency and methods of responding to it. The goal of the report was to explore a new language for discussing climate and energy issues that avoids deepening social polarization, aiming instead to foster a more constructive, fact-based conversation beyond the political divide.
The design work encompassed both print and digital formats, ensuring accessibility and clarity across mediums. The typesetting and layout were carefully structured to enhance readability and create a clear visual hierarchy throughout the document. Charts and infographics were developed to present complex data in a digestible and visually appealing way.
Special attention was given to ensuring the digital version met accessibility standards, with features including optimized contrast, text size, and element readability. Hyperlinks were integrated throughout the report, including direct links to Excel tables for detailed charts. An interactive table of contents and alternative text for visual elements were also incorporated to ensure the report was usable by all readers, including those using assistive technologies. The meta structure of the digital version was carefully organized to ensure smooth navigation and a positive user experience.
The report was designed in Polish and English.
