INFIKA STUDIO Rebranding
INFIKA STUDIO is my one-person design studio where creativity meets precision and professionalism. I focus on delivering modern, engaging, and thoughtful design solutions that are both visually appealing and highly functional. Attention to detail, consistency, and clarity are the pillars of my work, and I take great pride in ensuring that each design communicates effectively and resonates with its intended audience.
The rebranding of INFIKA STUDIO reflects these values, with a clean and approachable visual identity. The typographic logo, featuring the name INFIKA within a smooth, rounded rhombus shape, is at the core of the brand. I chose a rounded, simple typeface that’s playful yet professional, reflecting my goal of creating designs that are light, modern, and approachable, but still polished and functional. The rhombus adds structure and balance to the design, symbolizing the precision I bring to every project.
My color palette was thoughtfully selected to strike a balance between warmth, lightness, and professionalism. Coral, a vibrant red-orange, serves as the main color for the logo. It brings energy, creativity, and passion to the brand, helping the design stand out without overwhelming the viewer. Cream, a soft neutral, is used as a background color or for accent details. It creates a sense of calm and balance, perfectly complementing the boldness of coral. The highlighting color, cupcake—a soft pastel pink—adds a touch of playfulness and whimsy to the design, while still feeling refined and modern. Coal, a deep gray, anchors the palette, offering a professional, grounded tone. Finally, white serves as the background color, keeping the overall look clean, minimalist, and fresh, while allowing the other colors to pop.
Through this rebranding, I wanted to express my design philosophy: a balance between creativity and professionalism, with a focus on creating designs that feel both light and engaging. I’m committed to delivering projects that are not only visually appealing but also clear, functional, and always delivered on time. INFIKA STUDIO is all about making design solutions that are both fun and professional, engaging clients with a brand that feels approachable yet trustworthy.
